The 2011 summer sales season in Italy starts on July 2nd. Unlike the previous years, in 2011 there is a single start date — July 2nd — for each of the Italian regions.
Our usual recommendation: even the sales season runs through a couple of months, you get the best deals only if you are shopping in the early weeks.
Another piece of advice we can offer to tourists who are visiting Florence, or Tuscany, or Rome, is paying a visit to the large fashion malls located in the surroundings of the cities.
They include hundreds of stores featuring top designer brands all in one place. There, you can buy designer items at very reduced prices — this is the case all year round, even better during the sale season.
A few addresses you could find helpful about fashion malls: in the surroundings of Rome — 15km away from city center — “Castel Romano Designer Outlet”; “Valdichiana Outlet Village” is a very handy fashion mall for those who are visiting Tuscany or Umbria; if you are visiting Florence you could visit The Mall in Leccio Reggello, it is just 33km away from the city center.